Monday, 18 June 2007

tan... slowly

In the Guardian on Saturday 9 June there was a centre spread that listed 'eight years and 32 actions to save the planet'; things that need doing at international, national, local and individual levels. It looked impressive, optimistic. The last point was

2015 Downshifting and having a slow pace of life now the major aspiration for many peole. Youngsters travel abroad by ship and train, savouring the experience. Low-cost flights have reduced by 80%

Then, over the page, is a nearly full-page advert: United we TAN. 5* Marrakech 5 nts from £279. Get your 5 breaks a year.

If newspapers like the Guardian don't walk the talk, and change how they accept advertising, how are young people or anyone else going to buy into 'having a slow pace of life'?

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